Privacy Policy

At mysite-name, we are committed to protecting your personal information while you use our flower delivery services across England. This policy explains how we collect, use, and safeguard your data in compliance with UK GDPR and the Data Protection Act 2018.

1. Information We Collect

We collect information necessary to provide our flower delivery services, including your name, contact details, delivery addresses, recipient information, and floral preferences. For special occasions, we may collect additional details about event dates and personal preferences.

We also collect technical data through our website analytics to improve user experience. This information is anonymised and not linked to your personal identity unless you explicitly consent.

2. How We Use Your Information

Your data enables us to deliver quality flower delivery services and includes:

Processing flower orders and managing delivery logistics
Communicating about order status, delivery updates, and floral care instructions
Personalizing your experience based on previous orders and preferences
Managing subscription services and reminder notifications for special occasions
Handling customer service inquiries and quality assurance

We handle your information responsibly, using it solely for your flower delivery requirements.

3. Order History and Preferences

We maintain records of your orders including bouquet selections, delivery dates, recipient information, and special instructions. This helps us provide personalized service and remember your preferences for future occasions.

Order history is treated as confidential and accessed only by authorized staff directly involved in fulfilling your flower delivery needs. We do not share detailed order information with third parties without your explicit consent.

4. Floral Preferences and Occasion Reminders

To enhance your experience, we may collect information about your floral preferences, favourite colours, and important occasions. This helps us suggest suitable arrangements and offer timely reminders for birthdays, anniversaries, and other special moments.

Participation in occasion reminders and preference tracking is voluntary, and you can opt out at any time without affecting your core delivery service.

5. Data Security Measures

We implement industry-standard security protocols to protect your personal information and order history. All customer data is stored on encrypted systems with role-based access controls. Physical documents containing customer information are securely stored and shredded when no longer needed.

From order placement through delivery confirmation, we maintain strict data protection standards for both personal data and transaction records.

6. Legal Basis for Processing

By using our flower delivery services, you consent to us processing your information as outlined in this policy. This includes processing necessary for fulfilling our delivery services, including order management, delivery coordination, and customer support.

7. Third-Party Data Sharing

We may share your information with trusted third parties only when necessary to deliver our services, such as payment processors, local florists in your recipient's area for order fulfilment, and delivery partners. We may also share data if required by UK authorities with appropriate legal documentation.

All third-party providers are bound by strict data protection agreements compliant with UK GDPR requirements. We never sell your personal information to marketing companies.

8. Your Data Protection Rights

Under UK GDPR, you have the right to:

Access personal information we hold about you
Request correction of inaccurate personal data
Request deletion of your personal data
Object to processing of your personal data
Request transfer of your data to another service provider

To exercise these rights, contact us at: [email protected]. We respond to all valid requests within 30 days.

9. Data Retention Period

We retain your personal data for as long as necessary to fulfil our services and legal obligations. Order history and preference data are typically archived for 3-5 years to allow for repeat order convenience and customer service support, unless you request earlier deletion.

After the retention period expires, we securely delete or anonymise your personal information, though we may retain minimal data for legal compliance purposes.

10. International Data Transfers

In certain circumstances, your data may be transferred outside the UK, such as when using international payment processors or coordinating with florist networks in other countries for special international deliveries. In such cases, we ensure appropriate safeguards are in place as required by UK data protection law.

For questions about our privacy practices or to make a complaint, contact us at: [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

11. Policy Updates

We may update this privacy policy periodically to reflect changes in our services or legal requirements. The current version will always be available on our website, and we will notify you of significant changes that affect how we process your data.

Last updated: October 2025